Types Of Printed Advertising
According to the International Declaration, the main means of commercial advertising are:
- Publicity;
- Print advertising;
- Audio-visual advertising;
- Broadcasting;
- Television advertising;
- Advertising souvenirs;
- External advertising;
- Internet Relama;
- Exhibits and fairs (PR);
- Postal advertising (direct-mark).
Press report includes various promotional materials published in the periodic press.
Two major groups can be identified:
- advertisements;
- various publications of a review and policy nature.
It's only a television drop in the press.
The following are basic dignity:
- Accessibility;
- Wider coverage;
- cheaper than television;
- High selectivity;
- Speed;
- It could be repeated.
Printing - an advertisement designed exclusively for visual perception, is widely used in various business meetings, presentations, fairs and exhibitions. This is:
- Catalogue - booked or intermittent, containing a systematic list of large quantities of goods, usually illustrated by photographs of the goods;
- Prospect is a book that is booked or intermittent, informs of the particular product or group of goods or, in general, the firm;
- The booklet is a non-scheduled and non-scheduled, and multiple or one-time, fabricated printed publication. There may be different sizes and variants, but the size of the straw shall not exceed the size of the standard printing sheet;
- poster;
- A leaflet.
Audiovisual advertising - This means a fairly large audience and is very operational. The most effective results of this tool are in advertising services or goods of mass demand.
Radarella:
- Radio;
- Radio announcement - information read out by the dictator;
- Broadcasting (reviews, interviews).
Merits:
- Extensive coverage;
- cheaper than television advertising;
- The possibility of radio broadcasting;
- Less obsession than television advertising;
- Low selectivity;
- a small opportunity to address target audiences.
