Types Of Political Advertising
A number of classifications of political advertising are presented in modern political advertising. In most cases, they are based on the relevant classification criterion (the topic).
Depending on its channel, political advertising is subdivided into visual, audiovisual (mixed).
Visual advertising includes publications in print media, booklets, street shields, posters, leaflets, calendars. This advertisement carries out all of the functions listed above: attention, information, beliefs and regulation. There are other visual advertisements, such as " running row " , booklets, letters, badges, shirts, etc. Their role, however, is more likely to be mobilized for the supporters of a candidate than an information or acquiescence.
Audio-political advertising is primarily radio broadcasts. Given that the radio receivers are in every house, the advertisement is very effective, and it can be read by the addressee even when he's doing something.
Audio-visual political advertising -- television and film -- is the most effective through access to audiences and mass coverage. Television is the most popular media. The level of confidence in advertising depends on trust in the television or canal. Therefore, there is always a problem with placing the advertisement on the channel with the highest viewing ratings and the most advantageous time.
The strength and nature of exposure to the audience are subdivided into rigid and soft advertising.
Strong political advertising is focused on short-term goals and is designed to trigger rapid reactions. That commercial doesn't use half-tons, it's laconic and cut.
Flexible political advertising is aimed at creating a certain ore, an atmosphere surrounding the advertised object. It alters the emotional mood, calls for various associations, which in turn encourage a person to do what advertisements call him. A typical example of this type of advertisement is the so-called " procrastination " that shows a candidate in the environment or in the background that calls for pleasant associations, raises moods, etc. This reception was used in September 2003 in the election of the Governor of Leningrad province, a candidate and the current Governor, V. Heartyuk. On television, a pre-elective skate was shown, where its portrait was placed against the background of the changing nature of Len regions. The video was accompanied not by the candidate ' s words but by the Russian songs.
