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Social Advertising Video

Normal desire is not enough to be athlete. This was discussed in the Agency ' s 180 Amsterdam advertising for the Asics sports brand. Professionals showed a variety of heroes who were doing sports. There were people here who were up early to run, trained to the seventh sweat in gyms and ignored their appearance in a boxing ring. To achieve such results, the main heroes had to limit themselves to food, sleep and party. “This is an open letter to all who want to be serious about sports. If you want more than liki, good hair or sweetness. If you really want to be an athlete, one desire isn't enough, it's a cycling voice.

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