Alshan Mediaplan
Delivery 7.1.1 Governance structure, principled schema and model media plan for the political association in the campaign
CENTRE OF STRATEGIC ANALYSIS AND PROGRESS (Chief - Professor D. Olshanski)
(Olshansky D. V. Political R1*- SPB, 2003, pp. 271-280.)
Contents
"Trap points."
General objective
Target
Duration of the structure
Subject of impact
Private challenges
Description of policy algorithm and structure of advertising policy
1. Preparatory operating regime: prior political campaign
Stage one: "What?" and "Why?"
Stage two: "What?" and "How?"
"What?" and "Why?"
Stage 4: "What?" and "Why?"
2. "God" mode of operation: "threatening" part of the political campaign
1st stage
2 stages
3 stages
4 stages
Institutional forms of political advertising
Main tasks of the functional divisions of the structure
Intelligence and Counterintelligence Division
Division of Analysis and Performance
Implementation Division
Base workplan for headquarters
Main inputs
Main phases of the campaign
Main organizational tasks
Main promotional activities
Main objective
Model weekly model
Weekly Media Unit
Press: Minimum and maximum task
Radio: Minimum and maximum
Television: Target Minimum and Target Maxim
Additional tasks
General objective: To create an effective, popularly sensitive image of the political alliance and its main leaders in a mass consciousness to ensure the largest possible number of votes in favour of the Collective in elections.
Target: To establish an optimum structure for the management and targeting of advertising political activities.
The mid-June configuration is the day of voting in mid-December.
Subject: The electorate and its task forces.
Private objectives: A cycle of four private tasks is being undertaken to achieve the overall objective and to meet the target:
Analysis of the situation;
Development of a set of impact activities;
:: Implementation of activities;
• Evaluation of results and return to the first challenge at the new level.
Description of the fundamental algorithm
