Mediation In Advertising Example Table
scientific work on the theme "Standards of Media Planning for Media Advertising." Scientific article on economic science
STANDARDS MEDIAPLANNING FOR THE RECLAIM Media
Captuchin Roman Viktorović
Assistant Professor of Marqueting and Commerce, Moscow State University of Economics, Statistics and Informatics, Moscow
E-mail: RVKaptyukhin@mesi. ru
STANDARD TASK OF MEDIA PLANNING FOR THE ADVERTISING
CAMPAIGN IN THE MEDIA
Kaptyukhin Roman Viktorovich
associate Professor of Marketing and Commerce, Moscow State University of
Economics, Statistics and Informatics (MESI), Moscow
The article discusses the features of media planning in special software products and the possibilities of optimizing the media plan in the design of an effective advertising plan. Problems of advertising efficiency in modern media are identified. Factors affecting the effectiveness of advertising in the media have been identified and analysed.
The article considers the peculiarities of media planning in special software programs and opportunities to optimize media plan in compiling an effective plan for advertising. Outlines different approaches to contemporary mass-media advertising efficiency. Special attention is paid to media ad efficiency factor analysis.
Keywords: advertising, media, media, media, audience, advertising budget, rating, coverage, frequency, GRP.
Keywords: advertising, media, media planning, audience, advertising budget, rating, reach, frequency, GRP.
Media advertisements (MMIs) are usually advertised on television (mostly, skate, run-in, bidding), Internet (medium and context advertising), press (gases and press)
magazines), radio, external advertising (various shields, rooftops, firewalls, etc.) and transport. It's also possible to add to this list the advertisements in the cinemas. Other forms of marketing communication, such as promotion of sales, direct marketing, public relations, will be considered as other options for disseminating advertising.
The ads in the most popular publications and broadcasts are the most expensive. However, they significantly increase the coverage of the advertising campaign. So, I refuse to house them, the advertiser may lose. ♪ ♪