Methods For Evaluating The Advertising Company

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Scientific work on the theme " Metodes to assess the effectiveness of the organization ' s advertising campaigns " . Scientific article on economic science

DC 33.054.22
METHODS OF ASSESSMENT OF THE EFFICIENCY OF RECLAIMS
ORGANIZATIONS
Annotations: This article deals with evaluation methods
the effectiveness of advertising campaigns by organizations. An evaluation of advertising efficiency takes into account a set of market conditions and factors that contribute to or hinder the business objectives of the enterprise. An analysis of the effectiveness of the advertising campaign is needed to adjust future advertising and to amend the marketing plan. This assessment is an integral part of the relector company ' s business.
Keywords: efficiency of advertising, effectiveness evaluation techniques, psychological efficiency, economic efficiency.
METHODS FOR RATING THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS ORGANIZATIONS
Annotation. In this article discusses methods for rating the effectiveness of advertising campaigns organizations. Rating the effectiveness of advertising allows the complex of created market conditions and factors that helps or obstructing to solving business problems of the enterprise. To adjust future promotions and correct the marketing plan, its necessary to analyze the effectiveness of advertising campaigns. This ratings is an indispensable component of the commercial activities of the company advertiser.
Keywords: effectiveness of advertising campaigns, methods for evaluating the effectiveness, psychological effectiveness, economical effectiveness.
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A study on the effectiveness of organizations ' publicity campaigns is one of the most important and promising areas of modern marketing research. A broad-based advertising company conducted under all regulations can significantly increase the financial performance of the enterprise and increase its competitiveness in the market. Therefore, the main task of examining the effectiveness of advertising is to examine its impact on the commercial activities of the firm. The need to conduct research on advertising campaigns is also due to the fact that business advertising issues occur in a context of risk and uncertainty.
In order to determine the effectiveness of advertising, an examination of the level of knowledge held by the target audience about the organization, its goods and services is carried out, and a thorough analysis of the image of the consumers ' perceptions of the brand and the goods and their treatment is carried out.
The following are the main areas of study of the effectiveness of the advertising campaigns of the organizations:
1. Study on the efficiency and popularity of selected advertisements