Advertising Company 78
The recovery of Facebook in the third quarter of 2015 increased by 41 per cent, from the same period in 2014 to $4.5 billion, from company accounts. This is above the expectations of analysts that predicted it at $4,37 billion, notes the Interfax. Most Facebook proceeds I made it on the commercial. - $4, 3 billion, its sales in July-September increased by 45%.
At the same time, most of Facebook commercials brought mobile advertisements - 78 per cent. One year earlier, its share was 66 per cent of the total sales. Facebook 1, 55 billion active users per month, of which 1, 39 billion enter the mobile social network. Facebook has grown by 23 per cent per year, while the audience has generally increased by 14 per cent over the same period.
Facebook spends a lot on developing its mobile assets, writes The Wall Street Journal. As a result, the company ' s operational profitability declined to 54 per cent in the third quarter of this year, compared with 57 per cent earlier.
Facebook significantly increased expenditure during the reporting period by 68 per cent to $3, 04 billion. The company is actively investing in its mobile projects - photos service Instagram, Massenger Whatsapp, its own Messenger, and Facebook also invests in Internet development in developing countries and virtual reality technology (project Oculus VR).
Despite high costs, net Facebook profits increased by 11 per cent to $896 million in the third quarter of 2015. The analysts expected that the company ' s profits would be lower, $776, 5 million, followed by the SPO Capital IQ.
Most new users come from countries outside North America and Europe. However, it is the developed countries that have so far contributed a significant portion of the proceeds to companies. Thus, the average outflow of Facebook from the United States and Canada increased by 42 per cent to $10, 49. While the average income per user of the social media worldwide increased by 24 per cent to $2, 97. The same figure in Asia and the Pacific was $1,39 per Facebook user.